# Octohog > Octohog is an AI CMO workspace for UGC marketing. DTC brands use it to find TikTok and Instagram UGC creators ranked by evidence, vet any creator account before paying, map the creators behind competitor brands, reverse-engineer winning UGC videos, and run creator outreach. Octohog ranks creators on verified brand-work evidence rather than follower counts, drawing on a corpus of over 1,000,000 UGC videos. Plans are $249, $449, and $899 per month (annual billing costs 10 months), each with a 7-day free trial. ## Product - [Creator Match](https://www.octohog.com/product/creator-match): AI agent that finds, vets, and books UGC creators, with evidence attached to every recommendation. - [Campaign Tracking](https://www.octohog.com/product/campaign-tracking): Influencer campaign management: posts counted daily on TikTok and Instagram, pace and analytics per creator, and a creator payment ledger. - [TikTok Deep-Dive](https://www.octohog.com/product/tiktok-deep-dive): Creator analytics report for any public TikTok account: cadence, median views, engagement quality. - [Brand Network](https://www.octohog.com/product/brand-network): Maps the TikTok creators already making content for any brand. - [Video Blueprints](https://www.octohog.com/product/video-blueprints): Shot-by-shot structural breakdowns of winning UGC videos. - [Radar](https://www.octohog.com/product/radar): Social media monitoring for TikTok and Instagram: tracks competitors' accounts, creators, and campaigns daily. - [Pricing](https://www.octohog.com/pricing): Plans for solo founders, DTC brands, and teams. ## Free tools - [Tools hub](https://www.octohog.com/tools): All 15 free UGC and creator marketing tools. - [TikTok Transcript Generator](https://www.octohog.com/tools/tiktok-transcript-generator): Full transcript with timestamps for any TikTok video, as TXT or SRT. - [Instagram Reel Transcript Generator](https://www.octohog.com/tools/instagram-reel-transcript-generator): Any public Reel turned into copyable text with timestamps. - [TikTok Money Calculator](https://www.octohog.com/tools/tiktok-money-calculator): Earnings ranges from an account's real reach and engagement. - [TikTok Follower Count Checker](https://www.octohog.com/tools/tiktok-follower-count): The exact follower number behind the app's rounded figure. - [TikTok Fake Follower Checker](https://www.octohog.com/tools/tiktok-fake-follower-checker): A 0-100 follower-quality score from signals bought audiences cannot fake. - [Instagram Fake Follower Checker](https://www.octohog.com/tools/instagram-fake-follower-checker): Reels reach vs followers and growth signals, scored 0-100. - [TikTok Profile Analyzer](https://www.octohog.com/tools/tiktok-profile-analyzer): Cadence, median vs p90 views, save rate, and top videos. - [Instagram Profile Analyzer](https://www.octohog.com/tools/instagram-profile-analyzer): A free Reels audit: median vs p90 plays, engagement benchmark, cadence. - [TikTok Engagement Rate Calculator](https://www.octohog.com/tools/tiktok-engagement-rate-calculator): Engagement rate from recent videos, benchmarked against the platform. - [Instagram Engagement Rate Calculator](https://www.octohog.com/tools/instagram-engagement-rate-calculator): Reels-based engagement rate for any public account. - [Best Time to Post on TikTok](https://www.octohog.com/tools/best-time-to-post-on-tiktok): Hour-by-hour heatmap built from 95,000+ real creator videos. - [Best Time to Post on Instagram](https://www.octohog.com/tools/best-time-to-post-on-instagram): Hour-by-hour Reels performance from 29,000+ creator posts. - [TikTok Video Downloader](https://www.octohog.com/tools/tiktok-video-downloader): Any public TikTok as a clean MP4 without the watermark. - [TikTok Audio Downloader](https://www.octohog.com/tools/tiktok-audio-downloader): Any TikTok sound saved as an MP3. - [TikTok Slideshow Downloader](https://www.octohog.com/tools/tiktok-slideshow-downloader): Photo-post images downloaded individually or as a ZIP. ## Guides and reviews - [Alternatives guides](https://www.octohog.com/alternatives): Researched comparisons of Collabstr, Billo, Modash, Insense, and SideShift, with live pricing and screenshots. - [Collabstr review](https://www.octohog.com/reviews/collabstr): Scored 3.6/5: pricing, fees, and what reviewers report. - [Billo review](https://www.octohog.com/reviews/billo): Scored 3.7/5: per-video pricing and credit expiry explained. - [Modash review](https://www.octohog.com/reviews/modash): Scored 4.1/5: the 350M-profile database and its meters. - [Insense review](https://www.octohog.com/reviews/insense): Scored 3.8/5: campaign ops, ad permissions, quarterly billing. - [SideShift review](https://www.octohog.com/reviews/sideshift): Scored 3.2/5: job-board model and trust signals. ## Resources - [UGC platform](https://www.octohog.com/ugc-platform): Octohog as a UGC platform: an index of 177,000+ creators ranked by verified brand work, with the proof shown. - [TikTok creator marketplace](https://www.octohog.com/tiktok-creator-marketplace): Finding TikTok creators by brief and verified brand work instead of browsing marketplace listings. - [Blog](https://www.octohog.com/blog): Field guides on TikTok UGC, creator discovery, outreach, and campaign strategy. - [RSS feed](https://www.octohog.com/blog/rss.xml): Published guides and reviews as RSS 2.0. - [For creators](https://www.octohog.com/creators): The private creator portal: campaign invites, offers with frozen terms, and trackable earnings. Free for creators. - [FAQ](https://www.octohog.com/faq): Common questions about finding, vetting, and reaching UGC creators. - [Contact](https://www.octohog.com/contact): Support, partnerships, and press.